Wednesday, April 30, 2014

Profile: Electrical Distributor Turtle & Hughes

Industrial Distribution magazine put Turtle & Hughes on the cover of its March/April issue. Lots of good information, including this:

From a customer side, the technology question is a bit more complex. Turtle & Hughes is not the kind of company where a high SKU ecommerce site serves as an exact fit.

“In so many of our normal discretionary business transactions, there’s always a little bit of engineering that goes on in a phone conversation,” says Roessle. “It’s rarely a case where the customer has ten part numbers and the quantities; it’s always some twist or turn that happens in the discussion that doesn’t happen naturally in an electronic transaction.”

That said, Turtle & Hughes ecommerce strategy is like everything else they do — custom. “We’ll amplify our existing brand, and do it on a platform that’s going to enable transactional capabilities.”

Source: http://electricalcontractor.com/?p=13748

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