Nest is now shipping as many as 50,000 smart thermostats monthly and just took in $80 million in venture capital funding. It says here that:
Like the iPod, the Nest thermostat is a disruptive technology planting itself into the lives of everyday, non-techie consumers, where it will slowly sprout into something much bigger. With the iPod, Apple popularized the digital music players among the masses and paved the way for a series of other, even more important devices. The Nest is about to do the same thing.
Source: http://electricalcontractor.com/?p=8289
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