So reported BusinessWeek in its Jan 21-27 issue:
GM has decided to take a second stab at Volt technology, and this time it’s heading upmarket, with the Cadillac ELR plug-in hybrid, introduced Jan. 15.
“GM is saying to the world we’re committed to this extended-range hybrid system,” says Larry Dominique, executive vice president of auto sales tracker TrueCar.
The electric-drive Cadillac won’t go on sale until 2014, and first-year sales will likely be small, but it’s important to Cadillac and to GM. The ELR will help freshen Cadillac’s image at a time when other luxury brands, which tend to have higher profit margins than less-expensive vehicles, have pushed Cadillac to the second tier.
Source: http://electricalcontractor.com/?p=7990
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